There’s a school of thought out there that HR needs to tell a better story about itself.
First, we should describe the value we bring. Then, we should highlight the HR professionals who do it. Next, we must demonstrate how we impact people’s lives with attention to specific detail. Finally, we must show how our work transforms our workers and our leaders—professionally, emotionally, and financially.
If we tell a better story about how we positively affect the landscape of business, we improve the future of HR.
I like it, which is why I like Stories That Stick by Kindra Hall.
What’s It All About?
This book not only shows you how to tell a better story, but she goes deep on the art and science of storytelling without being too overwhelming. The most interesting part of the book are stories about storytelling, which could be a little meta, but, instead, turns out to be helpful.
If you work in human resources, you’ll find all sorts of useful lessons about how to tell a better story—about yourself, the department, and the company.
If you work in talent, you’ll learn how to tell a more authentic story to attract and retain the best and the brightest workers.
And if you’re looking for work, this book will teach you how to tell a story about your career journey that will give you a leg up on the competition.
I read Stories That Stick on a beach in a single afternoon. The writing style is casual, chatty, but also helpful. The chapters are neatly organized, so you can go back and find content easily. And there’s enough of Kindra’s own story woven throughout the book to make it feel like this is much more than a book about marketing—it’s a labor of love.
Go check out Stories That Stick if you’re looking to differentiate yourself or your company with customers, candidates or even current employees. And, if you buy the book, be sure to post a photo online and tell Kindra that you found the book through this website. She’s got a strong presence on Instagram and loves to learn how people discovered her book.
I found her book through Jennifer McClure—who has made fewer than five book recommendations to me in a decade of friendship—which made me jump all over this.
I hope you jump all over it, too!